Everyone is interested in improving their visibility on the web but, many are looking for shortcuts. The fact is that SEO is more of a long game and anyone promising quick results should be greeted with a high level of doubt.
Search engine optimization is one of the slowest processes of marketing as it takes years to build up the authority of the domain and the ranking of pages. If you want people to find you through Google search then, SEO (search engine optimization) should be at the top of your priority. The top result on Google has a 33% chance of getting clicked. It means if you’re not number one on the page, you can miss one-third of potential traffic. What’s even more astonishing is that 75% people won’t even click on the second page of the search results.
The other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO ranking. It takes a lot of hard work, skills, and techniques to reach the top 10 SERP’s in less than one year. So, if you want to boost sales and conversions by taking your website to the first page of Google, here are some steps you should take:
# Improve your page loading speed:
Your page loading time is necessary because of the reasons:
First, if your load speed is too slow, Google will recognize that, and it will harm your ranking. Also, a slow website can impact the way your website visitors engage with your pages. As a result, those negative interactions can hurt your ranking too.
Due to the research, 40% visitors abandon the website, if it takes more than 3 seconds to load and what’s more shocking is that 80% don’t return to that page. Thus, it can kill traffic to your website.
# Publish Relevant Content:
Quality content is one of the factors of your search engine rankings and, there is no substitute for that. Quality content is created specifically for the users to increase the site traffic. It can improve your site’s authority and relevance. Identify and target a keyword for each page and think how your reader might search for that specific page. Then, repeat the phrase several times throughout the page either once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
If your site has fresh and newsworthy information, it can keep visitors on your page for longer and improve your dwell time. Also, when the users bookmark their website from a Google Chrome browser, it can help in your SEO ranking. Thus, never sacrifice good writing for SEO as the best pages are written for the user, not for the search engine.
# Optimize your images:
Pictures and Videos are great for a website and its ranking. But, there is a need to optimize them properly, if you want them to improve your SEO ranking. It is necessary to confirm that the dimension of the images fit into that space to retain a structured appearance on the webpage. It is beneficial to strategically use the keywords in the title of your image as well as the caption or description.
# Break up your content with header tags
Headings are another helpful way to improve the user experience on your website. It split the content and make it comfortable to read or skim.
Also, headers make everything more appealing, which is always beneficial for the website. But, if your website is a wall of text, it’s going to discourage people from spending a long time on it and, as a result, your SEO ranking will suffer.
# Fix broken links:
If you’re using authority websites then, there is no need to worry about the links breaking but, it can still happen. Any broken link can crush your SEO ranking.
Moreover, it doesn’t look good when the link provided by you, takes the visitors to an invalid website. Not only that, search engines consider a broken link as a signal of an old, neglected site that can impact your SEO ranking.
Any improvement in the SEO ranking doesn’t have to consume all your time and energy. There is a need to focus on Google analytics to boost your performance.