A Panda update can leave a significant impact on many webmasters and lead to an increase/decrease in the rankings of a website. Designed to target and demote a website with blogs that have shallow content. Google changes this algorithm regularly to find sites with low-quality content, websites that contribute to a content farm, having improper SEO structure, duplicate content, too many advertisements, slow site loading time, and grammatical errors.
Recovering from Google Panda Penalties can be time-consuming. But, at the end of the day, it is totally worth it because it helps in raising the rank of the website in the search engine result pages.
Given below is a step-by-step guide that can help you in recovering from Google Panda Penalties.
1. Identification of Low-Quality content: There are a lot of factors that contribute to making an article “low-quality”. To eliminate the low-quality, you should check your website for articles which are short, have grammatical mistakes, and not thoroughly researched. If you find such articles too hard to modify and improvise, you can always choose to delete it from your website. If you want your website to become well-reputed, you should always prefer quality over quantity.
2. Keyword Targeting: It is true that we all start blogging as a newbie and learn a lot in the journey. As a professional blogger, you must know the importance of keyword targeting. You may be including the required keywords in your articles, blogs, header, title, meta-description now, but your early-day blogs might be hurting your website ranking. To turn this loss into an advantage, you can redo keyword targeting for those blogs again and, in the process, improve the content too.
It would help your website greatly as you would be putting in all your experience and knowledge to your previous works. If it contains some keywords and you want to add several others, do so without removing the former keywords so that they don’t affect the SERPs ranking.
3. Adverts and Affiliate links: The blogs should have a proportional amount of adverts and affiliate links attached to it. The right amount of quality content along with adverts is the key to success. Although, excessive affiliate links in your blogs can adversely affect your website. It is due to the fact that Google considers the blogs which have a large number of associated adverts and affiliates as inappropriate to the visitors. Thus, as Google rates such blogs poorly due to their commercial purpose, you should not practice making such blogs.
You should check your old blogs for such adverts and affiliates and remove them at once. Whenever you write a blog, keep in mind that the blog should be visitor centered, informative, and least commercial.
4. Proofreading: Even though it might be an ego-crushing task for you, but it is important to check your old blogs for grammatical mistakes. Out of all the penalties, Google penalizes grammatical mistakes the least. Yet, you should correct them and take care of them the most as they are crucial in deciding whether visitors will read your blog completely or not.
Thus, to attract maximum customers, you should keep your blog error-free. If you don’t have the time to proofread the blogs, you can ask your colleagues or opt for tools that automatically proofread content online.
5. Backlinks: Backlinks help in increasing the credibility of your website. These backlinks can also be the reason why your website isn’t getting a higher rank. All the factors depend on the quality of the backlinks. A single link from a high-authority website can be more beneficial than hundred links from spammy websites. Thus, you should check your previous content for spammy links. If you find such links, you should get rid of them as soon as possible.
You can build such authoritative backlinks from guest posting, blog commenting and freelancing. These backlinks will increase your chance of recovering from the Google Panda Penalty. Links considered bad for your website include those which are irrelevant to your site, links from sites that link to thousands of other sites, and links from sites which Google has blacklisted.
Even though recovering from a Google penalty is a difficult task, the steps mentioned above are the best way to tackle a Google Panda Penalty.