There isn’t a one set tool that can help you grow your site traffic. Instead, there exists a mix of channels that works together to drive visitors to a website. Website traffic is both an essential indicator, and a driver of business growth. It can help you in many ways:
- Gather insights about your audience to form decisions.
- Improve your SEO and search engine credibility.
- Generate more leads, get more customers, and increase conversions.
- Check how well your marketing is working.
Achieving these benefits requires you to drive customers to your website in the right way and focus primarily on quality traffic. Here are some of the free ways to grow your site traffic from Google:
Perform On-Page SEO:
There are many SEO tactics that you can perform on your website pages to increase their ranking on Search engines and get more visitors. The process involves producing high-quality content that your audience is looking for and writing concise meta descriptions for your pages. The meta description appears below your URL in the search results. Knowing what will result in a click, and what a page makes users much more likely to do. Such On-Page SEO tactics are free but might take some time.
Make a free Google my business listing:
It’s fascinating that an optimized Google listing gets seven times more visits than an incomplete one. Your listing connects you to the website and is a great way to get more traffic for it. You should also keep in mind that Google is getting smarter with results so, if your listing provides all of your information that a potential customer needs to make a decision, they might abjure your website, and contact, or visit your business directly which is even better than a site visit.
Build backlinks
A backlink is a link to your website from a different website. Backlinks from complimentary industry influencers or businesses will not only get your business in front of a large audience but will also drive qualified traffic for your website. Besides, Google picks up on backlinks and increases its trust in your business if it sees other trusted sites pointing to yours. If you somehow manage to build more trust from Google, it will lead to higher rankings, which will, in turn, lead to more traffic.
Get listed in online directories:
It is yet another way to increase your website’s traffic. It gets you listed in free review sites and online directories. In most of these sites, your profile will contain a link to your website, so actively updating these listings and getting positive reviews is results in getting you more website traffic. Besides, many directories such as Yelp have strong domain authority in Google. There’s a high chance that your website’s free yelp page could rank high for relevant searches.
Post to social media
Social media is one of the most famous marketing tools that play a significant role in attracting customers to your website. This way you can turn your social media audience into website visitors and draw traffic from their networks when you post shareable content.
Use landing pages These are another free source of traffic for your website. These are pages specific to your offers such as redeeming a discount code, starting a free trial, or downloading a free guide. They include the details that the users need to move forward, convert, and focus on one particular call to action, which makes it more likely to happen. Since landing pages are mainly specific, you can get a very targeted audience in your messaging, which increases the traffic coming to those pages.
