The landscape of digital marketing is continuously evolving, and to keep up with the competition, one should be aware of the trends and new developments. If you aren’t aware of the latest marketing trends, then you are limiting your brand in both reach and repetition. You may be unaware of the latest trends, but your target customers and competitors aren’t. If a business has any intention of remaining competitive in today’s online landscape, adopting and adapting to these rapidly changing digital marketing trends is a necessity. If not, you may fall victim to Digital Darwinism, as the consumer’s behavior, society, and technology evolves at a fast phase. And if you are unable to keep up with it, your business will be threatened.
The following are some top trends Digital Marketer in 2020 are the following:
Chatbots– Chatbots communicate naturally with people and can answer their questions in real-time. Since they are effective, companies are continuing the use of chatbots. While hiring an individual to monitor and communicate with the visitors can be expensive. And chatbots can answer the common questions quickly, which most of the customers appreciate. It saves time and increases customer satisfaction.
Private Messaging App to Connect Directly– Companies are shifting their focus on how to use private messaging apps. Instead of using emails, companies are adopting the use of private messages as well as private messaging groups. Brands are monetizing messaging apps, where customers can pay for products directly through it. This process makes it easier to pay for products online.
Personalization has moved beyond the first name– Giant companies are using the data and analytical prowess to develop a high quality customized customer experience. They are providing customers with relevant messages at the right time, and customers seem to be loving it. By analyzing customers’ behavior based on the users’ purchase history and intelligent assumptions, companies are promoting their products.
Improved advertising target– Bombarding people with irrelevant ads can cause harm to the product as they end up disregarding them. On the other hand, people love great content, so brands are consistently sending tailored messages as this has a better chance of selling the product. Most companies are targeting a precise audience so that the users will only have to view and respond to hyper-relevant ads.
Voice–powered search. With the rise in the use of voice-assistants, businesses are incorporating it. It helps in the growth of the mobile-friendly movement and adds value to local SEO. It also boosts the use of artificial intelligence and prioritizes semantics of searches. For voice-powered search optimization, companies are using an engaging conversational tone, using longer keywords to complete the sentence, and including questions and answers that people may ask.
Staying Transparent– In this era, research indicated that companies producing transparent and easy to digest information are likely to retain customers. But handling customer’s private data is still vital. To improve transparency, they are establishing the company’s core value, making sure that selling is not the only goal, trying to be open to customers, responding immediately to questions and concerns, taking constructive criticism, and taking suggestions.
Focus on customer retention– The focus is more on retaining existing customers than as opposed to acquiring new ones. They understand that it takes lesser money to keep existing customers happy and are directing more effort in the middle and the last stage of the buyer’s journey. Retaining customers helps increase revenue and collecting better data and focusing on market segmentation helps save cost. Also, it gives you a chance to improve your brand as loyal customers tend to be more honest. These are some of the top trends that Digital Marketer in 2020 is focusing on, to improve their website and brand image.
