Trends of communication come and go and have never been the same. While a century ago, the best medium of interaction were letters and telegraphs, now it is emails and text messages. With the advent of technology and its advancement over the years, people have switched to a faster and more convenient mode of communication. Each year brings something new and once-a-main technology becomes obsolete and antiquated with time. The same thing is happening with link building. It is one of the main SEO elements that help glean target audience on the website. It is a kind of Public Relation stunt, which helps brands achieve authenticity, authoritativeness, and reputation.
Today, one of the most effective methods of getting backlinks i.e., blog commenting, is now considered old-school. But how did that happen?
Earlier link building in SEO was easy and faster but now every SEO element is undergoing strict competition. That’s why commenting on a post and attaching a link to your website was a simple way to earn new backlinks. Also, it was only some brand’s secret recipe initially. But, as their secret went out and got viral, everyone started flooding the section below a quality content with spammy links and messages, instead of posting relevant comments.
Google wasn’t really happy with such an outbreak and introduced updates like Panda and Penguin to curb the trend of spammy blog commenting. The search engine made sure that everyone is aware of the inefficiency of irrelevant messages beneath perfect content. It even made the penalty for spammy backlinks harsher to force stop marketers from spamming comment sections. Now, only strategic, highly-relevant, and high-authority backlinks can help a site rank higher. This boils down to one thing that blog commenting is no longer as a faster and easier way of link building as it was earlier. In fact, if not done right, it can dole out the hefty penalty on the website.
But should you completely give it up? Not at all! If you have heard the phrase, “Something is better than nothing”, you would understand why. There are still many reasons to continue posting comments beneath high-quality content. Just make sure, you are doing it right and with the right intentions and goals. SEO is heavily benefited from them in terms of building business relations, attracting attention to the website and brand, and capturing leads.
Helps Create Business Relationships
Building relationships with people in the industry is an important digital marketing tactic. Blog comments allow us to connect with the author and the owner of the website and set a foundation for a guest post, which is another great way to get backlinks.
Helps Draw the Attention of People
Along with the author and the owner of the website, it helps connect with people visiting the site and reading the post. So, if you do it strategically, that short comment can be compelling for the target audience. Know that, it doesn’t help SEO directly but only supports a long-term goal. By drawing the attention of the audience, you get an opportunity to spread brand awareness and increase the number of prospects.
Helps Capture Leads
Readers love relevance of the content, so if you maintaining the relevance of your blog comment with that of the blog itself, you can generate plenty of leads. Provide a link to a page on your website only when it is sure that the information on the landing page will be liked by the readers. For example, for a blog on the topic, “Understanding the Basics of SEO”, you can attach a link of the page that contains the tips to improve SEO efficiency.
Putting in a nutshell, believing that blog commenting isn’t at all effective in earning backlinks, is a myth. It might be daunting to get it done strategically right, but ignoring it completely isn’t what the search engine wanted to promote.
