It is a wish for every business owner to meet the desired amount of sales. However, in the field of online marketing, getting the desired amount of sales needs a large amount of organic traffic and customers on the website. In the case, SEO services and companies emerge to provide helping hands to the business owners and companies to attract a large number of customers and potential traffic. In India, business owners seek help from the top SEO company in Delhi to meet their business goals. Here are some of the basic categories of SEO techniques used in SEO companies.
While talking about the techniques and tactics of SEO, one may come across several opinions to conduct search engine optimization. The common tactics and techniques of SEO are of two categories such as a white hat and black hat.
White Hat SEO:
White hat refers to the right and, decent way of optimizing a website by following the guidelines of the search engines. A few rules should be followed by the SEO service providers while optimizing the website. If the SEO performs the optimization task without any violation of the search engine rules, then the technique they employ can be categorized under the white hat.
It requires a long period and intense work to follow the search engine guidelines to give a positive experience to the user. Using white hat techniques also provides a long-lasting impact by enhancing the overall site experience with a steady ranking of the target keyword. White hat techniques focus on the contents that are created profoundly and are free from the risks of penalty actions by the search engines.
White hat SEO emphasizes more on benefiting the site visitors with the best experience. By creating high-quality content and enhancing page load times, the white hat SEO increases the value of the user’s experience from the site.
Black Hat SEO:
Unlike the white hat SEO, black hat violates the search engine guideline while optimizing the site. It focuses more on manipulating Google’s algorithm and to higher the ranking of the website in the search result page. Black Hat SEO pays no attention to the user’s experience. It exploits the loopholes in Google’s algorithm to improve the ranking of the site with less effort. Though they provide a quick win result, their durability doesn’t last long. However, Google often changes its algorithm to offer the users a perfect result and to restrict the side owners with low-quality user experience from ranking high. So, black hat techniques are more vulnerable to lose ranking whenever Google’s algorithm changes that make them consider a short-term approach.
Grey Hat SEO:
The Grey hat strategies lie somewhere between the white hat and black hat. It may seem manipulative, but still, Google hasn’t instructed to avoid the practice. Though they are less risky than the black hat, the chances of potential risk are still there. Techniques like doorway pages, microsites building, and submission to the link directories are examples of the black hat SEO.
One should keep in mind that any strategy that manipulates Google’s algorithm is liable to face penalty action from Google. Be it a grey hat or black hat, chances of getting either a manual penalty or demote ranking with algorithm updates are high.
Conclusion It is a well-known fact that site owners who follow the basic principles will get a better rank than those with deceptive techniques. So, as one maintains a good user experience, the site will provide a last long experience. Keeping in mind that the risks are high for Black hat SEO practices, it is always advisable to attain the strategies that follow Google’s guidelines. You will find the top SEO company in Delhi that follows white hat SEO techniques.
