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Since the inception of the search engines, the foremost agenda has remained to organize the world’s information and make it universally accessible and usable. Nothing has changed since then but content marketing. This little but most impactful concept has made marketers realize, especially after Google Panda update, that content is

With such a neck-wrecking competition in the digital market, businesses strive to create compelling strategies to drive the target audience to the websites. Embarking on the online presence isn’t much of a turmoil for them but sustaining the achievements deems quite daunting. Reason being, the dearth of basic knowledge akin

With growth and evolution in modern technologies, numerous business organizations are finding various ways and doing their best to keep up with marketing trends. Through these, the companies are changing their marketing process from analog to digital. More and more people are preferring and consuming information which is available online.

Today, nearly half of the world’s population is connected to the Internet, the needs of the advertisement have created a worldwide shift in the thinking of several business owners. As the market is becoming more and more competitive, the needs of online marketing strategies are playing a crucial role in