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Today, it has been a growing trend that the digital marketers will have to stay alert as the vagaries of Google’s Algorithm impacts the ranking in the organic search result.  Hence, the SEOs are trying to adapt the changes. Last year we saw some earth-shattering changes including the rise of

Backlinking is an important aspect of Search Engine Optimization (SEO). This is one the facets that help in garnering traffic for the website. Not sure what is at all about? Here is the answer. Backlinks are the links that come to your website from other web pages when your webpage

Your website is the biggest asset of your business. Today, in this highly digitalized world, the demand for online marketing is quite immense. And it is imperative on the part of the business owners to opt the platform of online marketing to stay ahead of the competitors and gain a

A Panda update can leave a significant impact on many webmasters and lead to an increase/decrease in the rankings of a website. Designed to target and demote a website with blogs that have shallow content. Google changes this algorithm regularly to find sites with low-quality content, websites that contribute to