Gone are the days when keyword stuffing played a compelling role in the digital market and helped e-businesses attain a higher rank in the Search Engine Result Pages (SERPs). Whether it’s keywords or low-quality content, search engines don’t accept anything but rich content that answers to the users’ queries directly and transparently. But consider it a bitter truth or not, you as a digital marketer wouldn’t rock the ranking of your clients’ website with just that. You will always want more backlinks for the websites, so Google and other renowned search engines see them as authorized and legitimate. But using black-hat techniques will not help you either. So, here’s a piece of advice straight from the experts, “Never use shortcuts”. The success of an SEO campaign depends on creative link building, so that’s what you must drive your goals for.
Read on here the top ultra-creative link building strategies that will help you snag plenty of authentic backlinks and knock competitors off the ground.
DEVELOP A FREE TOOL
Actionable is the content that is best on the internet, but it doesn’t help much in the context of earning backlinks. Those who yearn for high rank through quality attachments need to consider free tool incorporation alongside lots of blogs and guest posts. Studies have shown that only 1 percent of the total internet users initiate final action and the rest of the users comprise lurkers who make 90% and occasional visitors who make only 9% of the total audience. Just providing educational content doesn’t help keep them; hence, developing a free tool that is useful to them and acts as bait is essential. Free tools have proved to be collecting myriad backlinks for several websites.
ENLIVEN THE PRANKSTER
This trick is for the real-life pranksters who like pranks, practical jokes, and fun. Sometimes, along with ultra-solid tools and posts, you will need to be creative in a funny way to bring a large number of links. For instance, driving the users or audience to a particular destination and surprising them with some fun game or coupons can help earn enormous links to the site. With fake funny products and parody websites, the possibilities go beyond the imagination but make sure you don’t go too far for that can draw flak and negative publicity for the brand.
WORK WITH SCHOOLS
Intriguingly, Google loves .edu domains as they are highly authentic and trustworthy. Fortunately, you don’t have to be an expert to work with schools but do require something for being mentioned by one of them. Experts echo four incredible ideas to get backlinks from a school or university website. First, offer products and services to school, universities, staff, and students at discount; second, offer scholarships to students; third, ego bait prominent staff members; and fourth, pay students to open a blog on their university sites and link to your website.
FEATURE OTHERS IN A POST
Might sound absurd but featuring other bloggers and companies in one of your blog is an amazing way of collecting authorized backlinks. Feeling elated, they will love to direct a quality link to your website. Take for example, since you are a digital marketer, topics that relate to your niche can go like, “Top 10 SEO Bloggers in India” or “5 Best and Affordable Link Building Tools”. You can write content for such topics and publish it on the website by making the featured bloggers and companies aware of it, so if they find it relevant and good, they will link back to you happily.
A CREATIVE PAY OFF
In a world full of daunting link building strategies, the foregoing tactics are going to be fun. So, implement some of them in your campaign and watch the websites of your clients securing maximum links and achieving high rank in SERPs.
