Since the inception of the search engines, the foremost agenda has remained to organize the world’s information and make it universally accessible and usable. Nothing has changed since then but content marketing. This little but most impactful concept has made marketers realize, especially after Google Panda update, that content is the king on the internet. They also understand that with time, it starts lacking the impact-leaving efficiency. Yes, content on a website is a depreciating element that loses its worth over time. It either needs to be tweaked or replaced with something new, every now and then. This is something that SEO services in Delhi perform with excellence. They acknowledge that it is one pivotal part of regular content management that has various ways to go about it.
Nevertheless, what puts the marketers into a quandary is whether to choose to update or delete as their content management approach. So, here’s a guide on which one is better and can eventually spruce up the traffic, ranking, link, conversion, and engagement on the website.
A VALID UPDATE MEASURE
Many-a-times, blogs or articles are created on a topic that undergoes constant change like meta descriptions. Such posts must be analyzed and revamped as and when any related update takes place to keep it fresh and relevant. Even though it’s a cornerstone content, it should be brought up to a standard level as long as it is there on the website. Or simply, the writers can be asked to replace old content with new updates and language just like the saying goes, ‘old wine in a new bottle’. Moreover, if the underlying cause and the information of two or more blog posts are similar, marketers can also merge them into one post. However, that would require the use of 301 Redirect for redirecting the URL of the old post to the new one.
DELETING OUTDATED POSTS
Suppose, there is a post on the website about a product that isn’t offered anymore, or an announcement based blog that talks about an event, which had taken place a long time ago. No good value do they add to the ranking of the website or in the worst cases, they can further ruin the authenticity of the website. Apart from these, pages are residing little to no content, also known as thin content. These pages are like a heap of crap escalating on the website and demanding to be removed. Then what’s the solution? Deleting them all? No! A simple click on the ‘Delete’ option doesn’t prevent the content from showing up in the SERPs for many more upcoming weeks. So, instead of losing that valuable link by deleting it, the marketers must take two essential steps, i.e., 301 redirect the old posts to the new and related posts and inform the search engine about your intentional act of deletion.
Whether it’s an e-commerce site, classified, seasonal, or promotional site, blogs and articles are part of every one of them. While some are not accurate as per the set standards, some of them are redundant, almost unnecessary to influence the visitors. It forced the top SEO services in Delhi and other cities all around the world to ponder on the right ways to filter this stuff. As explained above, deleting a post is never an option because it’s a shame to waste a valuable link just because it directs to a post no longer needed. But replacing, fixing, updating, and merging it is the best way out for every SEO specialist. Cleaning a website content is an essential part of its regular maintenance. Those who run away from this job eventually run into issues sooner or later. Hence, marketers should avoid hurting the website ranking and correct every information displayed on it.
