Facebook’s market share of digital advertising is close to 20%, making it one of the largest advertising options, behind Google alone. And the 2020 corona virus epidemic has given digital advertising an unexpected turn of events, with Q2’s earning well over $ 18 billion, an 11% increase in 2019! And the average ad cost is lower than last year too. As the world prepares for the decline in store traffic, it makes sense to consider the benefits of Facebook marketing for your business. The first online and eCommerce companies are set to become a business model and the benefits of Facebook advertising over its competitors make it a great option.

How does Facebook manage its ads?

Facebook ads management system has a very careful level of detail that allows you to limit the number of people in every ad you use. Businesses may create ads to narrow their target audience to sub-segments:

• Gender
• Age
• Location
• Languages ​​spoken
• Interests (expressed interests, likes, and interests from their Facebook profile)
• Level of education or history
• Job title
• Net worth
• Political affiliation
• Interests
• Recent conduct and purchases
• Major health events

Facebook ads management allows for more precise targeted options. Businesses can define their audiences based on the categories above and set up campaigns for these “main audiences.” One of the great benefits of Facebook for your business is that you can identify people who have worked with your product before. The ad platform uses “Audience Information” with integrated data for people who link to your product page and data for how they interact across Facebook. With custom audiences built into Audience Insights, advertisers can move those to the Facebook “Ad Manager” tool. This level of understanding is one of the benefits of Facebook ads that do not offer classic PPC searches.

Facebook Ads Manager usage controls

Last year the average cost dropped by 6%. Also, according to Wordstream data, clothing retailers, travel/hospitality, and other retailers receive lower per capita costs (CPC), on average. This means for them Facebook could be $ 0.45 to $ 0.70. The average cost per click per industry is $ 1.72, which can give advertisers a negative view of how much ads cost. Facebook ads are much lower than traditional advertising, and according to digital PPC, they offer a much better ROI. Contact us for the best Facebook ads management.

Conclusion

Facebook ads can be used to strengthen existing content marketing campaigns. Content marketing is a comprehensive digital marketing strategy that includes site content, blogging, social media, and search engine optimization. Facebook can help in all of these areas. Facebook ads can help a business become more visible to its content on Facebook and increase traffic to its core website content – whether it’s content-based content, a simple ad copy, or blogs. Facebook ads can be set to target site traffic, more impressions, and even click-through rates.