On-page SEO or you can call it On-site SEO is the process of optimization of the website content for the search engine result page. It contains the optimization of title, anchor text, content, links, and URLs. Google crawlers pick up those web pages from millions of websites that have the same keywords as your search query. Google itself has evolved a lot by the time, but the algorithms work the same as before, looking for relevant keywords in your content. Here is an exclusive on page seo guide line for you to optimize SEO on your website.
Need to Optimize SEO Content
It is evident that on-page Seo is important, so you need to optimize your content accordingly. It is an effective strategy to use target keywords at the beginning of 100 words of the website content. Google crawlers pay more attention to the initial matter of your web page. Inserting anchor text halfway down the page takes time to get found by crawlers, so it is better to use target keywords at the beginning of the content. These little changes help Google to understand the concept of your content.
Inserting Keywords in Title
Google itself has stated that titles with specific keywords help algorithms to understand the structure of the page the same as it helps to understand the user about the website content. Add keywords in the title or heading to make it more relevant and specific so that google crawlers pick up your web page for related queries. Inserting keywords at least in one sub-heading also increases the effects of SEO. Keywords frequency in the content is considered as effective strategies by SEO pros for on-page optimization.
External Links
Externallinks connected to your content help Google to understand the structure of the website. It also indicates Google that your website provides authentic and related information. It is not just a theory, but it is proven that external links help you increase the ranking of your website. Related external outbound links that also provide relevant information, help Google to understand that your website also provides relevant information.
Optimize URLs
URLs are always underrated part of the on-page SEO, but URLs play a crucial part in the optimization of the web page. URLs of the search engine result page in the mobile or desktop are efficient as titles. Inserting keywords in the URLs improves on-page SEO as Seo-friendly URLs need to be short and contain keywords for link-building. Don’t just add keywords into the URL, but adding up a few words would be fine.
SEO-friendly Content
To generate more traffic on your website the content should be unique. Unique content means providing new information in your content and avoid repetition. New information can be about anything like a new tip or update, design, analysis, and new case study, etc. Make your content valuable by inserting images, screenshots, and steps to understand the notion of the content. Publish engaging and persuasive content to keep users engaged on your website, and if you are providing relevant information then users may visit your website multiple times.
Optimize for CTR
The organic click-through rate improves your ranking and generates traffic on the website. It is observed that the content with meta-description gets 6% more clicks than the content without description. It is not necessary to have a precise description, but having a description surely would be beneficial. Use of schema can help you boost the CTR, certain types of schema can engage you up with snippets, and snippets help you get the improved click-through rate. These are some handful on page seo guide line to improve the performance of the website in the google search result page. These tips effectively improve the ranking by optimizing SEO of your web page.
