A few years ago, some digital marketing experts brought the heating debate on how Google ranks heavily based on the searchers’ intent into the light. The issue received loads of attention but subsided soon after. However today, the claim can’t be truer than ever when the performance of the websites can’t be given sole priority to yearn organic traffic. The ranking is one of several metrics that help entice searchers to click on the URL. There can be several other ways to lure them for a click or visit aside from placement in the SERPs.

Read on six different ways of getting maximum organic traffic without needing to rank the website higher in the result pages.

Using Too “Competitive” Keywords

In these times of global pandemic, competitive keywords are too valuable to be given up on. For newbies as well as the professionals, there are two most effective workarounds for the matter. They can’t use a competitive keyword right away in their content because such terms are dominated by authoritative and niche-relevant sites. When it is also about building a business, sites that offer “sponsor” on one of their posts, help tremendously. People trust the credibility of a post when it is tagged by a well-known brand with a CTA and a link back to the site. Additionally, guest posting means publishing content on a powerful site anonymously, so it helps gain a competitive edge too.

Hijacking “Brand Alternative” Keywords

A brand dominating the SERPs is obvious but being a large entity becomes a drawback for them. People begin to look for alternatives and consider the content useful if presented in a listicle style. You can reach out to the authors of the posts that used brand alternative keywords. A motivational boost by finding and adding their social profiles and retweeting, liking, and sharing their content will build confidence. Lastly, you can offer to share their post on different social media platforms through your profile if they include you in their post.

Aspiring to Rank for the “Best” Keywords

SERPs are stacked with a myriad of posts using “Best” keywords. Finding the best of something, be it an SEO training firm, restaurant, or school, is a common search behavior. People often look for the best places and things but not for actually visiting a website. For instance, if you own an Italian restaurant, the “best Italian restaurant” would be a difficult keyword to work around. But if you instead target “best of” terms in the existing articles and pitch for inclusion, you definitely will succeed.

Spreading the Local Footprint

Local marketing is more complex than national or global but that doesn’t have to worry you. Using the right tools and techniques, you can find every alternative keyword for your local targeting. Assuming every search term similar in terms of its ranking ability will be the biggest mistake of your life. Each phrase will target different sections of society and leave a long-lasting impression on the people. 

Boosting E-Commerce Sales

E-commerce sales-boosting comes with the great challenge of competing with some massive brands and retailers, like Amazon. It is understood how difficult it is to sell a product or brand on this powerful e-Commerce website. But its tons of regulations and fees keep a lot of larger brands from selling on this platform. Thus, it’s worthwhile to use Amazon as a customer acquisition channel and optimize its value for recouping the lost sales.

CONCLUSION As mentioned in a 2020 digital marketing guide, relying on website ranking to get maximum organic traffic on the site is not enough. Experts even believe that a huge share of the target audience can be driven to the websites without even ranking it in the SERPs. Whether it’s targeting specific keywords, marketing locally, or optimizing e-commerce sales, each technique stands to benefit the business in terms of more leads and conversions.