Google initiates thousands of algorithm updates over the year and is known to release a core update every few months. Core updates are typically more noticeable as compared to small tweaks because of the widespread ranking changes and cause alterations across industries. The main focus of these updates is to improve result quality for the customers and provide a good user experience. Each day the search engine releases one or more changes in the algorithms to improve the search result. Most of these changes are not noticeable, but the core updates can affect the traffic and functioning of businesses drastically. These changes are to improve Google’s system to access content overall. Let’s look at some things to follow for preventing your website from Google Updates.
Update content frequently – It is essential to create new content and update them, but you should also not forget to update old content. Updating doesn’t only mean making few sentence changes or adding images but also means adding new paragraphs, deleting irrelevant information, or rewriting the entire article. Ensure that the articles are up to date, valuable for the readers, and better than the competitors.
Fix thin content – Thin content gets impacted by the latest Google update, forcing sites containing it to get little to no search traffic. Sites with thin content have a higher likelihood to be affected by Google updates more negatively. However, to fix the thin content, you may not be able to do so with words, so show it instead by making videos on it.
Things to consider before fixing thin content – You will not have to add more words if you can get the message across in a few hundred words or through images and videos. Think of the users’ experience instead of adding more words. Look at the pages that are ranking on top in your niche and ask yourself whether you have more content or less? This will give you a rough idea of whether you need to expand your page or not.
Low-quality content – Low-quality content can hurt a website even by its appearance, let alone the impact its readability can leave. Google algorithm update is sure to pick it up, so avoid poorly formatted text with grammar errors, distracting images, and designs that negatively impact the user’s experience. Therefore, if you have any low-quality content in your site fit it up.
Article spinning – Spinning articles often lowers the quality of the content. The writer has to avoid issues with duplicate content by rewriting the original text from another site. Quality and good content need to be original because rewriting content from other sites lowers the quality. To avoid this issue, create original content and keep on updating it for relevancy as time passes.
Fix SEO errors – It has also been found that sites with SEO errors are more likely to get affected by the updates, so make sure to fix them. This doesn’t necessarily mean that if you have a ton of errors, the rank will be affected. However, it does mean that sites with duplicate title tags and meta descriptions will be impacted. Your site doesn’t have to be perfect, but you should avoid having duplicate meta descriptions and meta tags.
Even if you follow all of the points discussed above, there is no guarantee that you will not be affected by Google’s algorithm updates. Each update will be different since its goal is to create a better user experience for searchers. However, resolving these issues will create a better user experience for your customers, which should always be your goal. SEO is all about providing a better user experience, so keep up to date on the recent Google Updates and focus on adapting to these changes.
