Google update is a significant event for webmasters and SEOs everywhere. These algorithms change filters, refreshes data, and other alternations that are often to blame when a website suffers a drop in ranking or SEO visibility. A Google update, such as phantom or mobile update is a term used to describe a change affecting how ranking is calculated by search engine Google. Some updates are major algorithm change, and others may be the application of a filter to refresh the data based on the algorithm that runs with most changes focusing on one or more particular features, such as an optimization to fight search engine spam or to resist duplicate content.

The Google updates takes place when there is an adjustment in the structure and functionality of the algorithm. These have more of an impact on a data refresh, which does not add any new feature to the core algorithm, and simply update the data used by the algorithm. Here the list of all major Google updates. These are listed chronologically, starting from the most recent one.

Google updates February 2020

Significant changes have been observed by Google during the 7th and 8th February 2020. However, this update was not confirmed as a core update by Google, as it was considered by Google that it simply updating its algorithm, which is led to SEO’s, webmaster, and Google search enthusiasts reporting huge changes in their ranking and traffic. Unlike the major previous Google updates, the February update was not announced by Google officially, and it was denied by Google rolling out any core update. Yet reports suggest that Google did twiddle the knob on its search algorithm, which impacted many websites.

Google January Core updates 2020

Google January 2020 Core update began rolling out on the 13th of January and is being implemented in the various Google data center over the subsequent day. This sees a continuation in 2020 of Google’s more open communication strategy around the update. In 2019 summertime Google initiated a policy of pre-announcing updates and then confirming the roll-out once they had gone live.

Google update November 2019

Rolled out on the 7th November numerous website has seen huge changes in search engine ranking and traffic. Most of the affiliated sites have observed big changes in the travel, food, and health sector. SEO experts have described this update as aggressive, and comparison has been made in sense of the scope of the ranking changes that is occurred after the Penguin’s first update in 2012.

Google BERT Updates

It is the most significant change made in the Google algorithm in the last five years, affecting one in ten search queries. With the Google BERT update, Google aims to improve the interpretation of complex long-tail search queries and display more relevant search results. By using natural language processing, Google has considerably improved its ability to understand the semantic context of the search term. Bert is a logical development for Google, following in the footstep of Panda, Hummingbird, and Rank Brain.

Google September Core 2019 Update

In September 2019, Google declared a global update to its core algorithm. This update was in keeping with the tradition established by its predecessor in June officially pre-announced by Google. The roll-out began on the 24th of September 2019. And this update applied globally, meaning that it covers all market and search indexes, as it includes alteration to the core of Google’s ranking algorithm.

All these updates are made to improve the quality of the search result. And these updates are usually to give users more authentic search results and content. Therefore, no matter what business you are in, but if you are investing in digital marketing, you need to consider these updates.