SEO is relevant because it gleans comparatively more percentage of traffic on the website than any paid or social media marketing put together. Those who work in a digital marketing firm, write a blog, or handle the technical aspects of the campaigns, need to understand Search Engine Optimization profoundly to deliver real results. Achieving organic marketing results isn’t feasible in a few weeks or months, instead, it takes time and consistent practice to get things right. Because the search engine algorithms are updated all the time, SEO is constantly changing and developing. While there might be hundreds of factors Google analyzes to rank a website, getting the basics down will help you set off a winning start.
LINKS
Link is one of the prime ranking factors Google relies on to analyze the performance of the websites. Backlinks from high-authority sites signal Google that even branded and reputable businesses are considering the content as a reliable source of information. Publishing an abstract from the original study carried out by your company can literally make others go ‘Wow!’. Testimonials for the companies you have previously worked with is one of the simplest ways to earn high-quality backlinks. Use either of the tactics and links will come your way abundantly.
CONTENT
Content is essential to please not only Google but also the readers. It should be drafted carefully, keeping the relevance of the topic and keywords in mind. Not always a technical SEO skill is needed to rank higher on Google; thus, make sure you also excel in your content. Long contents are preferred to short ones because it allows the writers to convey detailed information about the product and services. Don’t just confine to text copies but also use images and videos to entice the interest of viewers. In the end, don’t forget about the old content and optimize them as per the latest data regularly.
META DESCRIPTIONS & HEADLINES
Probably the first thing search engines and readers see, meta descriptions and headlines give a quick idea about the content on a webpage. By just catching a glimpse of these elements in the SERPs, people can decide whether they have to click on the URL or not. Hence, it is a great influencer of click-through rates. To send signals to Google loud and clear, place the keywords close to the beginning and make the headline catchy and clickable. A fun tip says, you better target the emotional instincts of the readers for more engagement.
USER EXPERIENCE
Why do you think Google is so strict about the websites? It’s because the search engine strives to earn revenue by ensuring an excellent user experience. So, if a website is not meeting the informational requirement of the users, it is calling for a decline in its ranking in the SERPs. Therefore, many marketers are committed to publishing outstanding pieces of content besides ensuring a quickly loadable webpage. A clean, clear, and simple site layout allows users to navigate through the different pages without a hustle. Also, limiting the number of Ads can be helpful, which otherwise can drive the prospects away.
MOBILE
Today, the mobile-friendliness of the site is more important than ever. The number of people using a smartphone surpasses the number of desktop users. Thus, it is imperative to pay extra attention to mobile SEO. It can be done by optimizing local SEO and voice search and displaying all the content on mobile devices just like desktops. Google now analyzes the searchability of the website on both desktop and mobile, so you better not stride away from this factor.
In an attempt to drive the target audience, marketers indulge in an aggressive organic marketing campaign. This blog is to help educate them about the SEO basics that they need to master for reaping successful organic marketing results.
