Over the past few years, Google has made core algorithm updates that have affected the SEO in many ways, from the structure of the site to anchor text. However, one of the things that remains unchanged is the On-page SEO, which focuses on the user’s benefit. On-page SEO refers to the optimization of website structure and the content that’s on the page. It is one of the most essential parts of SEO; however, many sites haven’t been able to come in terms with that fact. Optimizing your on-page SEO should be one of the first things to do in your SEO strategies. Here is an On–page SEO Guideline to show you the essential things that you should pay attention to.

Optimize Site Speed– The loading speed of the page is one of the most crucial part, a page that takes ages to load will have a high bounce rate. Page speed is one of the ranking factors, as the higher the bounce rate, Google will determine it as a non-reliable source. And the faster the page loads, customers will stay on their site and check out the content, thus, increasing the time spent on the page. Many things contribute to a slow-loading page, duplicate content, un-optimized images and videos, and more. So, one of the first steps that you should perform is optimizing the page speed.

Take Care of the Tags– Paying attention to title tags and meta descriptions is a good practice, although it changes. Under mega tags, you should make sure to title tags and meta descriptions. Title tags define the title of your page and are used to display preview snippets of your webpage. When you’re creating title tags, make sure that it is short, clear, and informative. Google uses meta-description to define the content and the audience that they should send the page to. So while writing a meta description, make sure that it is short, descriptive, and do not stuff keywords on it. Also, make sure that the title tags and meta descriptions are not duplicated from other websites.

Create Quality Content that will Bring in Traffic– Quality content is the backbone of any business that owns a website and on-page SEO for marketing. You need to make sure to create and publish good quality content that will bring in more traffic and help grow your business. To create good quality content that will rank in search engines and bring in traffic, you need to use specific keyword phrases that include long-tail anchor words. And create content based on the customer’s search queries and make them interesting and engaging. The content should also be in-depth, well-written, informative for the users, easy to share, and optimized with high-volume keywords.

Optimize for Search Intent– Another essential tip that you should practice is optimizing the site for search intent. The entire purpose of Google is to give the best users experience, and they will do this by reserving the top spot for businesses that offers that products and service that the customers are searching for. You can use this to your advantage and check what currently ranks for your targeted keywords and then optimize your content based on the search intent. A tip here is to look at the current ranking page to understand the search intent and then move forward with the plan. When you are creating content for your page, make sure to avoid thin and low-quality content. Another important thing that you should look for is optimizing the site for mobile-friendliness. These are some of the On–pageSEOGuideline that will help improve your site ranking, bring in more traffic, increase visibility, and increase the ROI.