To determine the expected traffic and competition for each keyword, you will need to select the exact words and keyword search phrases based on your company’s products, services, brand, industry, and target consumer demographics. In your report, you should include a list of keywords that your competitors are currently ranking highly for, as this will give you a better understanding of the phrases you should be targeting. Nowadays, there are a number of e-commerce websites that compete fiercely with each other. Many hire e-commerce SEO Company Delhi to rank at the top of Google, while some implement internet-based strategies.
An important aspect that you must not miss is that your website will be better navigated in a limited time by professional guidance.
Your eCommerce strategy needs to be smart to compete in today’s crowded online marketplace.
This blog will share 10 SEO techniques for e-commerce websites that can help you improve your website traffic, increase sales and move it to the top of the e-commerce chain.
- Site structure
When customers come to your e-commerce site, remember that they are there to shop and not spend enough time on each product category if it is comprehensive. The structure of your website must be user-friendly (easy to navigate) to avoid excessive bounce rates.
- On-site SEO
For an e-commerce site, basic on-page SEO serves as the lifeblood of search rankings and web exposure. Don’t forget to optimize your title tags, metadata descriptions and URL titles and rich snippets.
- Manage blogs often
Integrating a blog into their e-shop is not an option for some online sellers. As a result, many people don’t see the value of a blog and don’t realize how much traffic it can generate. You have it all wrong if you are one of those people. Every website needs updated blogs because it signals to Google search bots that fresh content on your website leads to new pages being indexed. Additionally, you can use a blog to discuss and elaborate on your products and services, which can help drive visitors to your primary product or service website. Finally, you can optimize these pages for other key phrases to increase your visibility in search engines like Google and Bing.
- Use of social media
In what ways can you benefit from social media? People genuinely exchange items, services, news and articles, suggestions, and so on especially if they consider it interesting. Facebook, Twitter, Pinterest, LinkedIn, and Google+ are just a few well-known and widely used social networking platforms that are often shared.
The reputation of your e-commerce site plays a huge role in a buyer’s decision to buy or not to buy. Responding to bad press in a rude or undiplomatic manner, or showing complete indifference to it, can damage your brand image. Respond to all reviews, positive and negative, politely. Sometimes it’s great to know that the SEO Company in Delhi you purchased the product from is reading your review and considering it.
Conclusion
Make sure your website is mobile responsive. Take a look at responsive web design technology and create a single version of the site that automatically adapts to display correctly on all devices, even the oldest mobile phones or a mobile-optimized site. Your website design can be basic, but it must be able to be opened and browsed on most mobile devices.
