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SEO Updates: Changing Website Layout Impacts Ranking

December 24, 2020

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We have believed for a while that website redesign can be undertaken without losing hard-earned ranking and traffic. And it remains true if you are careful enough not to change any of the content or any of the URLs on the website. And publishers are known to update their web layout to make the website technologies more compatible with the latest web standards, and for various other reasons. However, recent developments show that the website design layout could directly affect your ranking in the search engine. Let’s find out more about this SEO Updates and what it means in this blog.

Although you do not change your content and URL structure when updating the layout, and you’ve moved it to a different content management system, it can have an impact on the ranking. We often tend to forget that whatever wen design layout we choose, inevitably includes design elements that directly impact on-page SEO, which means that it will affect the ranking as well.

Changing the layout of the website can affect on-page SEO, and on-page SEO does not only comprise of content and correctly named URLs; it also includes other factors like titles and links. As even when using web design templates considered primed for SEO, we still need to make on-page and technical SEO adjustments. As we all know that SEO’s success can only be achieved with an on-going effort and when there is consistency.

Ultimately, changing the web design layout may not affect the ranking, but there are things that you need to consider before making any changes to how your website looks. That is changing the layout of your page affects your search result. Most web layouts, even if they are out of the box, will need to be updated to make it how you want them to be. Even the web layouts that are labeled as SEO friendly are going to need an update. However, it doesn’t mean that you need to stop making these changes, but when you do, you need to double-check to make sure that everything is in place.

Updating the website layout a be a scary thing, but you can do it without losing ranking. And it can feel like you’re starting all over again, and it is a big undertaking. Therefore, you need to have a good grip on managing your update or an overhaul of your website. Since sies needs to be updated to meet various regulations or by law. So when you execute these changes, make sure that you check your optimization in every step.

Here are some more SEO News- Studies show that Google is rewriting Meta-description, so you need to learn about the specifics of meta-description to avoid a full rewrite. Google has also announced that it is bringing free listing in its shopping tab for everyone; at the moment, it is only for American merchants, but it is bringing is free listing to the shopping tab for all countries across Asia, Europe, and Latin America.

And since it is the holiday season, you need to evaluate your holiday marketing strategy if you still haven’t yet. This year, the tactics proven to be successful last year may not work as things have changed. So, make sure that you reevaluate a lot of your SEO tactics, and keep updated with the SEO Updates and changes. If you are worried about whether web page layout will affect your ranking, it will not. However, it may affect other factors, and sometimes these changes can be positive.

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