With the January and May 2020 core update, Google is focusing on providing a better user experience to the customers. And Google is focused on ranking good quality content instead of keyword-stuffed content. Ranking the quality content on the search engine will help the users find what they are looking for. And these changes in the Google algorithm affect SEO strategies. If you provide SEO services, you need to be well versed with every Google update to make the required changes. The following are some of the SEO Updates that every marketer should be aware of.
The Page Should Have a Clear Focus– The first thing that you need is a page with a clear focus; you can do this by creating long-form content that ranks for keywords. And the longer the content, the more time people will spend reading, which means a higher page duration time and a lower bounce rate. However, you have to make sure that these contents also have a purpose for the readers. Take the opportunity to create these posts to build brand awareness, create engagement, and turn readers into subscribers.
Focus on the Quality of the Content– With the new update, quality content can outrank similar content from an authority website. This update is good for any business that publishes good quality content. Now, you do not need to have an authority to rank first on the search engine; all you have to do is write good quality content. Even if you have a website with a smaller audience, you can rank on the top, which wasn’t an option before.
High–quality Backlinks Still Reigns– Back linking is one of the strategies that have survived SEO updates, and it is still ruling even after the May 2020 update. So, you need to continue putting in effort for backlinks. Backlinks can create a strong link profile that links back to your website. To create a strong link profile, you need to have links from high authority websites in your niche, and for that, you also need to create quality content. When Google sees that you have a lot of backlinks from other websites, they consider your site trustworthy.
What Does Google Algorithm Update mean for You– A Google algorithm update will have an impact on every website differently. You may see a decrease in the traffic and search engine ranking with the new changes. And when there is a decrease, marketers need to reassess their keywords and analyse which strategies are bringing in more traffic and which ones are not doing that well. After the analysis, you need to re-strategize the campaigns according to the update so that you won’t suffer much loss.
Stay Up–to–Date With SEO Best Practices– You need to make sure to stay up-to-date with all the best practices associated with SEO. The practices that were performed a few years ago will differ from the best practices today. Make sure that you take a look at your heading, blog structure, links, and images to ensure that you are up to the mark for the ranking factor that Google is looking for. Reviewing the older content and building them up to the modern standard today is also a great way to ensure that the readers will find them informative and SEO-friendly.
These are some of the SEO Updates that markets should be aware of to make sure that they do not suffer any great losses. Knowing these updates will also help you better fix your SEO strategies as per the requirements and needs.
