Modern-day businesses understand the significance of organic marketing for their online presence. They even hire the professionals to leave no stone unturned in the path of their digital success. These experts keep a close track of the SEO campaign and its progress. They ensure that errors if found, are fixed right away or at least before they completely jeopardize the marketing efforts. SEO is a complex online marketing strategy that involves several distinct elements working in unity to meet the organizational goals. These elements are classified as Technical and Non-Technical (On-Page and Off-Site) SEO. Because these concepts are wide enough to be explained in a single post, we are focusing on On-Site Search Engine Optimization only.
Before jumping directly on the top 10 on-site optimization factors, let’s understand what it means.
It refers to the optimization of the elements located on the website to improve the site traffic and rank organically. Having understood that, let’s dive into its essential factors.
E-A-T
Short for Expertise, Authoritativeness, and Trustworthiness, it is a framework that Google uses to assess content creators and webpages and to rank websites in the SERPs. It ensures the site data is drafted by an expert and published by an authentic and trustable brand. Directly or Indirectly, E-A-T is playing a huge role in Google’s organic marketing results.
TITLE TAG
It is located in the URL section of each webpage, giving a clue about the context of the blog post. One can feature it in the Search Engine Result Pages (SERPs) and the browser window. Since it influences the ranking decision of Google heavily, no marketer should overlook this factor.
META DESCRIPTION
A short two-liner text located just below the URL in the SERPs is called Meta Description. It gives a brief idea about the content that the URL leads to. It helps improve Click-Through Rate and the perception of the quality of the results.
HEADLINES
Go through any website on the internet, one thing that you’ll find common is the initial format of every webpage. So, when writing website content, commence with a catchy and attractive headline. It should be igniting an enticing spark and compelling the readers to stay for a bit more while.
HEADER TAGS
It is an HTML element, which is used to identify heading and subheadings within the content. Though not so strategically important for the site, header tags can sabotage its performance drastically if ignored completely.
SEO WRITING
No random blog post you write will work on a website because SEO writing is a bit technical. It includes a consideration of relevant keywords, a topic the target audience wants to read about, and a format that captivates the interest of the readers. The writer needs to keep in mind that he or she is creating a blog for people who prefer quality and relevance.
KEYWORDS
Targeting keywords is essential but stuffing isn’t at all acceptable. Keyword cannibalization is the result of using the same keyword on multiple pages, which can potentially deteriorate SEO efforts.
CONTENT AUDIT
Amid the race of creating fresh content regularly, many marketers forget about the previous blogs stocked on the website. Google uses this metric as well to rank a site, which is why it is necessary to conduct a content audit periodically and freshen up the blog post as per the latest information.
IMAGE OPTIMIZATION
Users are often drawn towards the creative webpages, like those incorporating images. It also opens additional ranking opportunities, offers better user experience, and ensures faster page load times.
USER ENGAGEMENT
To ensure the user will not bounce, marketers should be indulging in several user engagement tactics. It is certainly doable if they focus on the site speed, content optimization, and overall user experience.
Having understood the foregoing On-Page SEO guidelines, even the newbies in the digital marketing industry can scale up the organic results and succeed.
