In today’s scenario, digital marketing stands incomplete and inefficient without an effective Search Engine Optimization (SEO) tactic. Search Engine Optimization plays a pivotal role in achieving outstanding ranks of the websites on different Search Engine Result Pages (SERPs) like Google, Bing, and Yahoo. Search Engine Optimization means to use reliable keywords and quality content to promote the reach of the website to a massive audience organically. Here, the term ‘organic’ means free of cost, unlike other paid-campaigns like Pay-Per-Click (PPC), the advertiser is not required to pay when his website is ranked higher on the search result pages.

The digital world is so dense and complex that every element of the online business world needs separate consideration and management. And that’s when the job of SEO project management comes into existence. Like any other campaign, SEO management requires a blend of scientific and artistic skills. As a manager, you will focus on the quality and timely execution of every step by the team members. You will also need to have a close insight into the rapidly changing SEO world and the performance logistics of search engines. So, keep on reading to understand various ways in which you can manage an SEO project efficiently.

1- Client Communication–

As a provider of SEO in Delhi, your company will try to plan out the best SEO project for its clients. What you will require to do here is, communicate with the client about what all he or she is expecting from the project and what your project ideas are. This is important to be conveyed to the clients and inform them about every nitty-gritty of the SEO, so you embark on your project planning with their consent.

2- Break Down the Goals–

This is a complete hierarchy which starts by setting the goals. After defining the single unambiguous goal, you will break down the goals in different strategies which can further be broken down into daily targets. For instance, if your main goal is to increase the traffic on the website, your hierarchical strategy can be ‘10% increase in visitors through social media’, ‘10% increase in referral audience’, or ‘5% decrease in bounce rates’.

3- Planning and Delegation–

Once, you have set the goals, strategies, and targets, you will proceed to plan and delegation. Here, you will plan out what task is to be done, who will do it, and till when it should be completed. Meanwhile, you will also set a standard performance to measure the actual performance, once the assigned task is complete. Also, inform the team members about their downfalls and solutions to improve them.

4- SEO Management Tools–

The providers of SEO in New Delhi, are well equipped with latest SEO management tools and technology. Thus, you don’t have to manage everything from setting goals and strategies to planning and delegating tasks manually. You can use customized SEO management software and maintain every essential data in a neat and clean manner without conducting any erroneous act. Some of the most popular SEO management tools are Minterapp, Google Docs, and Trello.

5- Team Coordination–

A right manager will not only ensure the completion of the assigned task but also manage the team members who bestowed most of their time executing the tasks and achieving the targets. So, as an SEO project manager, it is your duty to talk to your team members, confront them for their grievances and build team coordination. If you overlook this segment of your SEO project management, it might cost you a quality and effective SEO.

6- Setting the Main Objective–

As an SEO project manager, you are the leader of your team, so it is your responsibility to set the main objective towards which the foregoing steps will be inclined. There should be a big picture that you would want to accomplish and try to make as simple as possible for everyone to understand it. To serve this purpose, you can call regular meetings with your team members and remind them of the big picture, you all are working towards. The simplicity of the aforementioned ways should not be undermined and must be followed by the SEO project managers resolutely.