The digital world is hyped and influential than ever before, and it becomes more competitive and dynamic as well. If you are using SEO for your digital marketing, then it required to maintain high search engine ranking so you can achieve your SEO’s end goal. You have to look into the latest Google SEO updates, as this is a significant move towards staying aware of the latest SEO trends and remaining focused.  Google has a long history of SEO algorithm updates that channelize the ranking mechanism of SERPs. To capitalize better, marketers need to check the latest updates of the following SEO algorithm.

Google Hummingbird Update

Google Hummingbird is a new search engine algorithm that plays an influential role in deciding the rank of the website. It is a combination of various factors that can affect search engine results and website ranking. The biggest update made in Hummingbird that it is capable to have a sharp eye on mobile marketing. This is a clever move due to the explosion of smartphones in recent years. The name Hummingbird comes from its ability to be precise and fast, moreover, it’s mainly focused on the meaning of the phrase or keywords rather than single keywords. SEO new Hummingbird updates include the application of meaning technology to billions of pages from across the web, use of keyword graph facts to ensure better search results and easy recognition keyword stuffing, and more.

Google Penguin update

Penguin update is mainly aimed at decreasing search ranking of the website that violates Google’s guidelines and uses black hat SEO techniques to increase the artificial ranking of their website, by updating or buying links through malpractice. The primary reason behind this update is to penalize the website, which uses manipulative techniques for achieving high ranking. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost traffic. However, it implies to essential and incredible content that can be recognized. Google penguin update may not look useful for your website, but it needs to keep in mind as not following its guideline may land you in complete website ban.

Google Panda Update

It is known for the powerful search filter update which implied to stop low-quality content from making their way into the top search result of Google. Panda is updated every once in a while. At the point when this happens, sites already hit, may stand out, if they have rolled out the correct improvement according to the updates. Through its different updates, it can likewise catch sites that got away some time recently. Google Panda is quite effective in affecting the ranking of entire sites or a specific section rather than individual pages on a site. Some important Panda updates include deleting multiple pages with the same keyword; get rid of auto-generated content, and roundup comparison pages.

Google Pigeon Update

Google pigeon update is another SEO algorithm update introduced to give more valuable significant and exact local search result that is attached more closely to conventional web search ranking factors. This new SEO algorithm enhances their distance and location tracking parameters in a more result-oriented manner. The main objective behind this Google Pigeon update is to provide preference to a local search result in SERP’s and that is why this is very beneficial for local businesses. It is a must for the SEO professional and marketing companies to stay updated about all the latest Google SEO updates. It will surely help to channelize successful search engine optimization campaigns that will not only increase the number of visitors to your sites but also ensure conversions.