Just like the traffic we see on roads and highways, there is traffic we encounter on websites. In both cases, people are driving from one place to another in search of something or to reach somewhere. Provided that, web traffic is the number of visitors on the individual page of a website. It is the primary indicator and driver of online business growth. You can see how the marketing campaign is working and garner insight into the audience for better decision-making. Among other benefits of high traffic are more leads, conversions, and customers. Because the entire viability of an online business depends directly or indirectly upon the number of visitors on the webpages, efforts should be made to grow your site traffic. Though it must be ensured the quality traffic gets the attention, which many marketers give to free traffic instead.
While there are hundreds of ways to get things right, we have listed here the top 5 proved ways to drive more audiences on the webpages.
Build Backlinks
Before you build backlinks, understand the difference between inbound and outbound linking. When you request an authorized brand to drive its audience to your site through a link you provide, it is known as inbound linking. On the other hand, when someone requests the same from you, it is called outbound linking. Backlinks are earned in exchange for something valuable in the form of informational content for the audience of that authorized brand. Not only does it help drive the audience but also enhances the brand value of your business in the sight of Google.
Post on Social Media
Social media active users are breaking their own records every minute. Because accessing the internet has become so easy, the number of users on social media platforms like Facebook, Instagram, Twitter, YouTube, etc. are mounting tremendously. They often end up believing whatever they see or read while scrolling down. Hence, you can’t undermine its significance in persuading the target audience for a call to action. You can be a bit creative as well and use images, videos, and graphics to draw the attention of the passerby.
Start Email Marketing
If you are in the digital marketing industry for years, you might already have been doing it. But if you haven’t done it yet, commence your email marketing campaign today. What for? It is one of the best remarketing strategies to the past clients who haven’t made a purchase in a long time and prospects who didn’t click on the call-to-action button the last time they visited the website. Also, be careful with the subject line of the email as that influences their re-visit decision heavily.
Guest Blogging
Read through the backlink section again and you’ll know what exactly we mean to explain here. Social media or internet influencers are thriving in abundance and you as a marketer can’t let them grow without benefiting you. The business relationship department works well in this context as they get a guest blogger to write a commendable copy for the audience of these influencers and post anonymously. If the influencer finds it valuable for the people, he might link back to you in one of his posts as a grant.
Learn from Analytics
Google Analytics is a free tool to gauge the performance of an online marketing campaign. You can glean an insight into the multiple facets of the campaign and identify ways to drive traffic further down the marketing funnel. A regular check of analytics is essential to elude huge errors and revamp the site data.
Generally, content and keywords are used to spruce up the site performance. But the foregoing ways are going to enrich your knowledge on how impeccably you can increase the website traffic without spending a buck. So, use a mix of each of these channels and work effortlessly on driving more traffic.
